Personal Information We Collect
We will collect all personal information which you provide. This personal information may include: your contact information; information related to your reservation, stay or visit to a property; participation in a membership or loyalty program; any personal characteristics used to make the booking; travel history; payment information; guest preferences; marketing and communication preferences; and other types of information that you choose to provide to us or that we may obtain from third parties.
In addition we collect other personal information in certain cases, such as:
Surveys: We may request demographic data or other personal information in customer surveys.
On-property Collection: We may also use closed circuit television and other security measures at our properties that may capture or record images of guests, visitors in public areas and information related to your location while on our properties via keycards and other technologies. We may also use other technologies that record sound or video to protect our staff.
Social Media: If you choose to participate in Z Hotels-sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the social media service, such as location, check-ins, activities, interests, photos, status updates and friend list. You should understand that you may be subject to the terms and conditions and any privacy policies of the social media site and that Z Hotels is not responsible for your activities on social media sites.
Use of Personal Information Collected About You
We use your personal information to provide the services you request from Z Hotels, or which are part of a purchase you have made. We also use the information to provide or offer you newsletters, promotions and featured specials, other marketing communications, product or service awareness marketing, and to conduct surveys, and other contests. We may provide these communications online, via email, telephone, mobile/text messaging (including SMS and MMS) and postal mail.
How We Share Personal Information
Z Hotels may disclose personal information in order to: (i) comply with applicable laws, (ii) respond to governmental inquiries or requests from public authorities, (iii) comply with valid legal process, (iv) protect the rights, privacy, safety or property of Z Hotels, site visitors, guests, employees or the public, (v) permit us to pursue available remedies or limit the damages that we may sustain, (vi) enforce our websites' terms and conditions, and (vii) respond to an emergency.