Welcome to Z Strand
If you're looking for the perfect base to stay in London, look no further. There's your average locations. And then there's Z locations.
Nestled between Embankment, Charing Cross and Covent Garden, our latest hotel offers 114 bedrooms in the heart of town, just a stroll away from all the bars, restaurants and theatres you could possibly visit over a short stay. In fact one of London's oldest theatres (The Adelphi Theatre) - established in 1806 - is literally next door!
- Charing Cross 1 min
- Charing Cross 1 min
- Embankbank 3 mins
- Leicester Square 7 mins
Strand at a glance
- Charing Cross
- Trafalgar Square
- Embankment
- Traditional teashops on the Strand
- Somerset House
Our Rooms
Step into your Z room and it all makes sense. Your home in the heart of town has been cleverly designed to give you everything you need. Sumptuous beds, beautiful linen, high-quality, en suite shower room, an HDTV with all the channels, and of course, wi-fi. With complimentary toiletries, plenty of hanging space, underbed storage and in-room tea & coffee making, this is compact luxury at its best.

- Crisp bed linen
- En suite
- Samsung HD TV with Sky
- Aircon
- Tea & Coffee
- Complimentary Wi-Fi
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Z Inside Double
- Sleeps 2
- no window
From £65All the features of our standard bedroom, just with no curtains to draw.
- Double Bed
- 10-11m2
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Z Double
- Sleeps 2
From £75What more do two urbanites need, besides each other?
- Double Bed
- 10-11m2
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Z Queen
- Sleeps 2
From £80Named after the size of the bed, not the stateroom in Buckingham Palace.
- Queen Bed
- 13-14m2
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Z Accessible
- Sleeps 2
From £80A queen room with specialist shower, lowered hand basin, grab rails and minimum 1.5m turning circle.
- Queen Bed
- Wheelchair
- 12-14m2
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Temple Church
Just behind the hotel sits the 12th-century round church built by the Knights Templar and made famous by Dan Brown’s novel, The Da Vinci Code.
2 min - 398 -
The South Bank
Stroll across Waterloo Bridge to find the South Bank, a bustling riverside area that’s home to the Tate Modern, National Theatre and Southbank Centre.
15 min - 398 -
Covent Garden
A short walk from the hotel is buzzing Covent Garden, a car-free piazza with world-class shops, street performers and a huge indoor market.
12 min - 397 -
St Paul’s Cathedral
St Paul’s and its famous dome has presided over the City for more than 300 years. Sir Christopher Wren’s masterpiece hosts concerts and tours.
10 min - 398
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Clifford's
Perfect venue to hold your business meeting, canape party or dinner and can create a bespoke menu to cater for your specific needs. Our venue is available for private hire on the weekends.
3 min - 399 -
GIno DaCampo
Italian restaurant with a menu of crowd-pleasing classics, that have been inspired by my travels and what’s in season. We are getting the finest meat, vegetables, herbs and fruits from here in the UK and Italia, full of delicious flavours
2 min - 399 -
Joe Allen
This New York-style brasserie has been the darling of Theatreland since 1977. Order the off-menu hamburger and spot the actors after curtain-down.
10 min - 400 -
Spring, Somerset House
At Michelin-starred Spring, a seasonal pre-theatre menu champions sustainability. The setting is an elegant dining room within Somerset House.
9 min - 401
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The Old Bell Tavern
Boasting a long and proud history, The Old Bell Tavern has been a licensed tavern for more than 300 years. Built by Sir Christopher Wren, it housed his masons who were rebuilding St Bride's Church after the Great Fire.
2 min - 398 -
Humble Grape
Choose from more than 400 wines at this modern European wine merchant and brasserie, then head down to the crypts to buy a bottle to take home.
6 min - 399 -
The Tipperary
he Tipperary, in Fleet Street, has a fair claim to “oldest pub in London” status.
1 min - 399 -
El Vino
A favourite among journalists and barristers alike, offering fine wines and some tasty tapas and sharing boards. And right on our doorstep too.
2 min - 399
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Fab little room with really friendly staff
Arrived at the hotel prior to check in time to ask to leave our bags but our room was already ready so we were able to check in. Rooms lovely and clean, all new with different style lighting, big HD tv at the end of the bed. Ticked all the boxes and we were delighted with the room. Obviously you know the rooms are small when you book it so just don’t book if you are not ok with small spaces. Corridors slightly too dark. Staff lovely and friendly. Location is perfect, just behind is Covent Garden
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Lovely clean and excellent staff
Does what it says on the tin lovely room tiny but very clean your in London and only need a bed can’t wait to stay again staff are excellent really friendly and helpful we left our suitecase all day came back to collect had blisters and staff was so friendly gave me a few plasters really enjoyed our stay from check in the check out lovely little bar for a quick drink made our anniversary weekend a pleasure
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Happily surprised and amazed
The location was fantastic, the staff we really friendly and were very accommodating. There was barely any noise at night which was great. The rooms were super clean and the TV was fantastic. We were very happy with everything the hotel offered and next time we’re in London we will definitely be booking with you again.
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Good location
Location and Cleanliness.
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Will definitely be booking again :)
Very clean and lovely helpful staff, even let us check in early!
Great location for our theatre break.